What counts as a qualified lead?

We define that together before launch. Qualification criteria can include territory, case or project type, budget, timeline, property ownership, full contact information, and other custom screening questions. The criteria are documented so you know exactly which leads will be billed.

What happens if a lead doesn’t qualify?

Flag it for review. If the lead clearly falls outside the qualification criteria established before launch, you won’t be billed for it.

Are the leads exclusive?

Yes. Every lead is generated for and delivered to one company. We never sell the same lead to multiple law firms or service providers.

Whose brand do the ads run under?

Campaign structure varies by industry and program. Before launch, we’ll show you where the ads will run, what prospects will see, and how the qualification process will work.

Pricing is fixed per qualified lead and depends on your industry, territory, and qualification requirements. Your lead price includes the advertising, campaign management, landing pages, screening, and delivery. There is no separate ad-spend bill.

We use a straightforward lead agreement that documents the qualification criteria, price, territory, delivery process, and lead-review policy. Everything is established before the campaign begins, so there are no surprises about what qualifies or what you’ll pay.

About

The team behind PremiumLeads.io.

PremiumLeads.io is run by two people — one who builds the systems, one who runs the campaigns. Whichever you talk to, you are talking to an owner of the work, not an account manager passing it along.

Kevin Rose

Cofounder & CEO

Kevin runs growth and client strategy — which markets open next, how each campaign is positioned, and what a qualified lead has to look like to be worth paying for.

He has spent his career in digital marketing and paid acquisition, managing ad and outreach programs across competitive markets. He is also the founder of Advocacy Lab, a marketing technology platform he built and took through to acquisition.

At PremiumLeads he owns the client relationship end to end: the first call, the qualification criteria, pricing, onboarding, and the standing review of what is converting and what needs to change.

Karl Brycz

Cofounder & CTO

Karl builds the systems PremiumLeads runs on: the campaign landing pages and screening funnels a prospect moves through, and the delivery pipeline that puts a finished lead in a client’s hands within seconds of them completing it.

A former software engineer at Indeed and JPMorgan, he works the data side as well as the product — sourcing and enriching business records at scale, then turning a raw list into a targeted campaign audience. He is also the technical cofounder of Advocacy Lab, where he built the platform behind high-volume outreach programs.

He builds what clients actually touch, too: the mobile app for working leads away from a desk, the client dashboard for tracking follow-up and billing, and the internal admin tooling that handles routing, lead review, and reporting across every account.

Get qualified leads delivered directly to your team.

Tell us about your market and what a valuable case or project looks like. We’ll let you know whether PremiumLeads.io is a fit and what each qualified lead would cost.

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